Stuart Bruce

MARCH 14, 2018

Considering that most of the respondents to the survey work in corporate communications it is alarming how little they use social media for CSR (29%), crisis communications (22%) and reporting (16%). The real issue is strategy and measurement. The influence of communications, budget and strategy.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. It’s expanded to include public affairs and government relations as the norm.”. Additional duties.

Communications 120

Communications Crisis Internal International 120

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Landis PR

DECEMBER 4, 2023

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59