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Three tips to avoid a PR setback damaging your company reputation

PR in High Definition

We’ve all seen reputational disasters play out before. Crisis comms kick in, and leadership is forced to make tough decisions about the future. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? The same goes for the best reputational strategies – it’s about future gazing.

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Boeing’s Existential PR Crisis: Navigating Through Turbulence

David PR Group

Yet, today, Boeing finds itself entangled in an existential quagmire, a public relations nightmare that threatens not just its reputation, but its very survival. However, Boeing’s situation is a stark outlier, necessitating a radical reevaluation of its crisis management approach.

Crisis 52
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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. During the pandemic he handled himself perfectly and quite deservedly was a "star", I believe many of his remarks and responses to questions will go down in the history of modern crisis communications.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. That’s how long it takes to type a 140 character tweet. The result of what you do.