The Proactive Report

NOVEMBER 1, 2022

No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. Why is communication so important? The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity.

Communications 130

Communications Social Media Employee Crisis 130

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. praise-filled posts on Instagram.

Viral 52

Viral Crisis Communications SEO Reputation 52

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

SEPTEMBER 13, 2016

You may believe they’re hidden safely away on your company’s server, but the reality is that a renegade hacking collective, a bored 15-year-old in North Korea or a 20-year-old former employee with an iPhone and a grudge can crack your secrets wide open. Everything you do is on camera or leaves some other digital trail,” warns Austin.

Crisis 48

Crisis Airlines Reputation Corporate 48

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate. More metrics, eh? So, is that enough ROI for an experiential campaign to satisfy your CMO?

Marketing 76

Marketing Consumer Measurement Viral 76