Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group
PRSay
OCTOBER 17, 2019
Alphas are using mobile devices earlier in life, and they’re adept at connecting with friends and family members via online platforms such as FaceTime, Skype, Zoom and the video game Fortnite. Stephen Dupont, APR, is vice president of public relations and branded content for Pocket Hercules , a brand creative firm based in Minneapolis.
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