Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

MAY 3, 2017

Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. But it can sometimes hinder innovation and creativity, and it definitely creates time and work. I would also add that there is still SO much gray area in healthcare regulations when it comes to social media.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). No magical formula.

Social Media 24

Social Media Media SMB Tourism 24