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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. You need creatives to bring flair and polish.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Here are some suggestions, based on insights from more than a dozen futurists and experts in politics, real estate, child psychology and marketing: Consider their generation-shaping event(s). Stephen Dupont, APR, is vice president of public relations and branded content for Pocket Hercules , a brand creative firm based in Minneapolis.

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