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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest.

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Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars

Bianchi Biz Blog

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

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How to Get On in New Communications: Be Nice

ZudePR

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales.

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PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. If there’s ever been a time to learn how to build your own audience for your company…it’s now. Those five categories are: Consumption metrics. Engagement metrics. Lead metrics.