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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. It should be a real blast for anyone looking to improve their knowledge base. The AMA is trusted by nearly 1.3

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How to Create Your Content Strategy From Scratch

Contently - Strategy

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. I push back. It’s not [just] the CMO. The gaps form your sweet spot for content production. “I

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