Sword and the Script

JULY 24, 2018

A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Maxim Behar

MAY 31, 2021

It is very important to know how to change the leadership and how to bring new elements. It is quite detailed, explaining my thoughts and my visions after COVID, the ways through which the leadership and the communications are changing, the positive things about the lockdowns and the home offices. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

JULY 17, 2014

If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. That, and because I can indulge my need for creative expression. Plus that organisational PR relies on the leadership (and employees) and their actions. What is your idea of PR nirvana?

Real Estate 71

Real Estate Local Government Internal 71