Creativity Data-Driven PR Ethics Pitching 
Newsfile
JANUARY 30, 2024
Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. This approach isn’t just good ethics; it’s good business.
5W PR
JUNE 6, 2022
With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. Many people have started thinking outside the box and working outside of an established work ethic while working remotely.
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