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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Website Traffic: Visitor numbers and behavior post-PR activities.

Trends 105
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IBM Vision: The Future of AI and Public Relations

Shift Communications

One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. Public relations will be impacted by data science in several ways. Machine Reading. pic.twitter.com/1J56jGan10.

Publicity 166