Stephen Waddington

OCTOBER 9, 2018

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments.

Brand 109

Brand Branding Privacy Hotels 109

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Cision

MAY 18, 2017

The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. One of my clients was a hotel located near an amusement park. Social Conversations Aren’t So Random. Social Listening: Text vs. Visual.

How To 198

How To Instagram Social Media LinkedIn 198

Beyond PR

MAY 18, 2017

The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. One of my clients was a hotel located near an amusement park. Social Conversations Aren’t So Random. Social Listening: Text vs. Visual.

How To 57

How To Instagram Social Media LinkedIn 57

Waxing UnLyrical

DECEMBER 13, 2013

I suggest you purchase the book – whether the Kindle or paper edition – because it will really make you think about your relationship with technology, and the privacy implications thereof. I’ve known Steve for some years, when our paths first crossed thanks to social media. Becoming Ginger Rogers by Patrice Tanaka.

Conference 110

Conference Hotels Privacy Resources 110

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. A good number of predictions struck me as highly probable in 2019. My own predictions are included at the bottom.

Social Media 96

Social Media Marketing Media Creativity 96