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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. WeWork: virtue signaling or corporate activism? As one journalist cynically put it , WeWork is “a real estate business trying to look like a tech startup.” Instead, the agile response expressed corporate values without much risk.

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Brands Bungle Response To Michael Cohen Scandal

ImPRessions - Crenshaw Communications

This week two sophisticated corporations faced an unwelcome PR challenge. It described the deal as related to its need to understand “a wide range of policy issues,” including “regulatory reform at the FCC, corporate tax reform and antitrust enforcement.” Novartis is a $50 billion publicly traded corporation.

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How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. I think that ethics and reputation are all we have.

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