Remove Corporate Remove Financial Remove Media Relations Remove Public Affairs
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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Increase positive publicity and decrease negative publicity.

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Public Relations vs Marketing

Doctor Spin

In public relations, we call this: Media Relations ( blog posts ) Still, many people know that public relations has the tools necessary to generate publicity. However, public relations has such know-how. Shareholders, investors, financial institutions, etc.

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Why Business Students Should Learn Strategic Communications

PRSay

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. SA developed a website for the campaign and focused on social media and media relations to build awareness.

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Why ROI and PR are like Oil and Water

Doctor Spin

To get us started, let’s look at a basic overview model for public relations : Corporate Communications (organisational stakeholders have communication needs) Investor Relations (the financial market has communication needs) Public Affairs and Lobbying (political entities and voters have communication needs) Marketing PR (customers and prospects (..)

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

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