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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. However, public relations has such know-how. Shareholders, investors, financial institutions, etc.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

It’s expanded to include public affairs and government relations as the norm.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. “It’s critical to be engaged across all channels, both traditional and digital.”.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

Corporate communications. Public affairs. Web design and management. ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise.

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Practical perspective of PR management

PR Conversations

In my experience, employees from Communications department spend their lives performing the following functions: 1. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Ironically, PR as a sphere has certain reputational problems itself. Copywriting.

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How PR and corporate communications can use animated gifs

Stuart Bruce

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Mobile friendly and work across platform including social media, web sites. Seven ways PR and corporate communications can use GIFs. Why use animated gifs?