ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Everything’s available at our fingertips, so information isn’t always the point. What does it value? Why does it matter?

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. PR is a primary tool for corporate speech on social issues. Customers cannot fall in love with just another face in the crowd.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Unlike United’s experience, the reputation damage from Equifax’s massive privacy breach will haunt it for years.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 198

Marketing Content Marketing Data Social Media 198

Stuart Bruce

SEPTEMBER 16, 2017

We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. Perfect for privacy freaks, but if you’re a privacy freak you probably wouldn’t have one anyway.

Google 111

Google Corporate Local Privacy 111

Stuart Bruce

OCTOBER 30, 2014

But public relations has always depended on persuasion, information, advocacy, the truth. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Our notions of privacy and confidentiality will be challenged.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148