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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Do you conduct regular crisis management exercises?

Crisis 172
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Employers have an absolute responsibility to their crisis team but the reality is that many employers are reluctant even to begin crisis planning on the basis that it is too hard, it’s tempting fate or it simply won’t happen. Or the crisis plan is siloed in some hidden corporate corner completely out of date.

Crisis 63
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The joy of pain – VW, schadenfreude and public relations

PR Conversations

I want to see far more realistic discussion about crisis management in our occupation – where we are mindful of the mental health implications for PR practitioners who are ‘crisis workers’ at the eye of the storm, and recognise the limitations on what we are able to do before, during and after a crisis.