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4 Powerful Examples of Earned Media in 2020

Critical Mention

Alternative Modes of Transportation. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around. Early on, TV stations started recommending bicycles as a safer alternative to public transportation and great leisure activity that adhered to social distancing guidelines.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149
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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. This Old Marketing. and Epic Content Marketing. It’s the golden age of podcasts.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

But many companies jumping on the content marketing band wagon get it spectacularly wrong. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. Companies like Cisco, Nissan, Walmart and Unilever recognise and embrace this. She will be media neutral.