4 Pitfalls of Brand Journalism to Avoid
Onclusive
AUGUST 13, 2015
Perhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.”
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Crisis Comms, AI and Ethics: January Roundup
Burrelles Fresh Ideas
JANUARY 30, 2024
As if that wasn’t enough, on January 13, a Boeing 737-800 in Japan was forced to turn around after the flight crew discovered a crack in the cockpit window mid-flight. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.
30 Pragmatic Marketing and PR Predictions for 2020
Sword and the Script
DECEMBER 10, 2019
And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 5) Marketers will slow down.
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