In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms
Sword and the Script
APRIL 2, 2019
For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Image credit: Unsplash.
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