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An Ode to the Authentic Brand

Onclusive

Considering all the various parts of the organization the PR practitioner borderlines (ahem: acquisition, content marketing, and more), it’s beneficial for us to study brand strategy and what it takes to create a company that customers feel connected with and loyal to at a deeper level. Brand Journalism Pitfalls to Avoid ”.

Brand 231
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FTC Social Disclosure Rules

The Proactive Report

” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. source: Wall Street Journal). Read the FTC Guidelines. Content Marketing Mastering Social Media'

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Trending Sources

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150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

Monthly Traffic Category TechTarget Visit Site 90 24,405,210 Tech HubSpot Visit Site 93 13,568,895 Marketing Psychology Today Visit Site 92 7,277,409 Health Harvard Business Review Visit Site 92 4,569,356 Business Clutch Visit Site 89 2,326,171 Business 99designs Visit Site 85 1,736,711 Design Buffer Visit Site 90 1,506,648 IT UNiDAYS Visit Site 76 (..)

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251
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Top 100 Sites for Marketers

Cision

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Marketing Land.

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5 SEO Strategies for 2020

Critical Mention

For example, if your organization has written an article titled Top 5 B2B Marketing Practices , it makes sense to add an internal link of a previously written resource of yours titled, B2B Strategy Guidelines. Search Engine Journal. Google Support Search . Until next time! Critical Mention.

SEO 80
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How Do I Become a PR Influencer

Critical Mention

But PR pros can follow some important guidelines for becoming an established voice in the PR world. Today, she shares her knowledge on the influencer marketing landscape. There is no prescriptive formula for becoming a PR influencer. We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer.