Seeing Around Corners: 30 Marketing and PR Predictions for 2021
Sword and the Script
DECEMBER 15, 2020
Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.
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