Waxing UnLyrical

DECEMBER 14, 2016

List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way). Document your plan. Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it.

Employee 40

Employee Measurement Social Media Product Launch 40

PR Breakfast Club

JANUARY 11, 2015

Let’s talk for a moment about better content marketing through simple theft. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Eliminate waste. Nothing, right?

Web 28

Web Print Writing Content Marketing 28

PR 20/20

NOVEMBER 29, 2022

There are technology solutions that offer robust reporting and visualizations, but for many businesses, a straightforward Excel document or Google Drive spreadsheet with charts is a solid start. >> Download the Marketing Performance Pack for a template scorecard spreadsheet. Step 14: Launch builder and driver campaigns.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60