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How to Research Industry Trends Hassle-Free

Shift Communications

For example, if we are trying to build out an owned content strategy where we are driving search traffic to our website, we may look at some rising related terms and topics based on our business’ products or services. Additionally, we can localize our content based on where search queries are the most popular. Lisa Zanchi.

Trends 142
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How DOES Mobile Change The Brandscape?

Shift Communications

Localized Marketing. Every phone’s built-in GPS provides an interesting opportunity for app and content creators to deliver a tailored experience in real time. It’s no longer a matter of brands considering strong mobile adaptation. It is now a necessity.

Mobile 60