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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52
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What Goes in a Great Media Kit

ReimaginePR

Even radio. At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. Also, you have such a short moment to grab their interest, that top real estate is best used by some compelling copy. Lead media release. FAQ, Fact Sheet, Backgrounder and One Page.

Media 120
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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. Meanwhile, I was also learning the news I was writing. Host: Big-ups!

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

Allow me to present a case study, and you decide if my theory is valid. Earned media coverage included a 60-second spot on WHO-TV, as well as mentions in the Des Moines Register and the highest rated FM radio station More 104.1. We all know visual content is consumed faster and shared more often than text. What a Duck Can Do.