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6 Research-Based Insights About Viral Content

Cision

Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?

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Putting PR on the Table for Minority Students

PRSay

At the time, that meant I would likely end up doing some form of journalism. I really did not know much about public relations, and it had never been presented to me as a career option. Ask them what they know about public relations (and be prepared if the answer is only what they’ve seen portrayed on television).

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Then at a certain point, I parted ways with journalism. I still think of this quote from Winston Churchill: "One can achieve many things with journalism, but one must know when to leave it". However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients.

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