en 
Prohibition
JUNE 16, 2017
Avoid saying ‘Hey there’ when emailing en masse, it becomes very obvious that you’re one of many and the PR hasn’t done the research into what type of content will work for your blog. I receive at least ten random emails per day from PRs that haven’t done their research. Just look at Old Spice or Bodyform.
Stephen Waddington
AUGUST 27, 2018
In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. The original creator of the message has no control over how a message passes through a network or how it is modified en route. I’m a PG Tips drinker myself.
Expert insights. Personalized for you.
48 
Let's personalize your content