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Is This Tired Phrase in Your Comms DNA?

PRSay

The term “ corporate DNA ” even has its own Wikipedia page. I understand what these organizations mean: that something is so deeply ingrained in their corporate culture that it determines everything about how they operate. But even as a layperson, I see a few problems with “corporate DNA.”

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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

For a start, in the corporate world, those long work Zoom calls could become a little more interesting in the metaverse. You could even have a metaverse CEO or leadership team and mould them into whoever you want them to be, regardless of who they really are on the outside. Quite a scary thought!

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The Sword of Certainty: Information is Power

Doctor Spin

Being informed and granted a bigger picture is a typical leadership privilege. 11 Evil Leadership Techniques. corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” The Qualities of Leadership: Direction, Communication, and Obfuscation.

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How to Get On in New Communications: Be Nice

ZudePR

An example of a hero of free authority: Jimmy Wales of Wikipedia.” I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “On a business/corporate level, I draw the line when it is clear a business has the resources to compensate me and is just clearly taking advantage.”

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PR in 2015: The Trouble with Authenticity

Mark My Words

For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. PR can’t polish a turd. An authentic c**k-up is still a c**k up.