Presspage

NOVEMBER 6, 2017

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Social media: impressions and (new) followers, using tools like Twitter Analytics and Facebook Insights.

Measurement 97

Measurement Comparison Advertising Advertising 97

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, we have used intel from ad tech clients to put pitches together on viewer habits or to comment on social media reaction to film and TV news. Craft a plan for each “day” and plot story angles, assets, deadlines and a tight media list for each. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

MaccaPR

OCTOBER 17, 2016

Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative. Leverage it!

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Cision

MAY 11, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. The use of social media has been, in my opinion, one of the biggest trends of the industry.

Reddit 120

Reddit Social Media Pitching Comparison 120