Comparison Infographics Pitching Radio 
Buzzstream
MARCH 13, 2024
Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.
Sword and the Script
JUNE 4, 2019
By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Jones cited PR subscriptions service Critical Mention, which has tallied 10,627 mentions of Starbucks and ‘Game of Thrones’ online and on TV and radio around the world.”.
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