Sword and the Script

JULY 2, 2016

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Contrast clarifies the motivational differences between search and social. We search for content that is useful. We share content that is interesting or entertaining.

Marketing 64

Marketing Viral Survey Infographics 64

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. The missing link here is integration with PR , and PR is the best-kept secret in content marketing.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Determine Impact from Share of Voice Comparisons.

Media 120

Media Viral Comparison Social Media 120