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Top nine PR crises so far for 2019

Prohibition

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The company reacted by sending out their first apology a day after the image was noticed. Some critics even went as far as to call for a company boycott, with #BoycottGillette making the rounds on social media.

Fashion 75
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Why it’s important to prepare for a PR crisis

Prohibition

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. Here are five ways that your company and brand should prepare for a PR crisis. How to prepare and fix a PR crisis.

Crisis 62
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Beyond the Word: Why Visual Content Matters in Communications

Cision

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. The scene opens with an animated overhead shot of a crowd milling about, then perking up as they rush to access their telecommunications network through a metaphorical door.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Growth was exponential and it soon incorporated other technologies such as telecommunications in facilitating access to the internet. For example, an age group in a workplace might feel one company policy benefits another age group and actively disadvantages them. Social media is seen as a relative latecomer.

Ethics 52