The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Waxing UnLyrical
DECEMBER 4, 2018
Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Influencer marketing does not equal an endorsement.
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