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CASE STUDY - Using current events to land in the media

PR for Anyone

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*


However, I spent most of the time working at my local health club for the sociability. I: Cut yourself off Over the past 18 months I’ve cut myself off from various communities in which I have an involvement. I retained the two docs so I could see the “fat outline” structure in one document. J: Google Docs worked well in most respects.

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