Remove Community Remove Digital PR Remove Policies Remove Reputation
article thumbnail

Public Relations vs Marketing

Doctor Spin

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

article thumbnail

Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Business Horizons 10 Coombs, W.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Intranet: The Unsung Hero Amongst PR Channels

Doctor Spin

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. In other words: The intranet is the organisation’s central nervous system.

System 52
article thumbnail

15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google.

Google 71
article thumbnail

How to Get On in New Communications: Be Nice

ZudePR

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? “I share to be part of a community. ” #24: Rachel Miller (London).