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#19: Building a framework for reputation management

NewsWhip

It comes down to every customer service interaction. Is it isolated in one community or one space or one network? So not too many companies might have a handbook on how to manage their operations or suppliers or whatever during a pandemic, it’s a once-in-a-century event. It comes down to product launches.

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Your profession needs you

Stephen Waddington

Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Community and commonality are frequently incorrectly transposed.