Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. And, there’s a lot to be said for rock-solid execution in today’s content marketing environment. It’s about how J&J is promoting and merchandising the show.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. His challenge as a sales rep for big pharma boiled down to teaching an already highly educated community. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Make this year the most successful year by targeting vertical markets. As Forbes states , it’s not enough to cast a wide net across target audiences; instead, narrow your focus to define vertical markets.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 3) Is law firm marketing different from other vertical industries?

Marketing 62

Marketing SEO Pharmaceuticals Google 62