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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It really has to be at the center of what you do.

Data 78
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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media.