Cision

DECEMBER 19, 2015

When rumors spread about the fast-food restaurant, McDonald’s followed social listening best practices to develop its response and prevent a social media crisis from fully developing. Asking employees to participate in brand journalism can help humanize a brand to the public and prove to employees that they’re valued.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. Example: For those in the automobile, gaming or telecommunication industries, take note. At first glance, that number doesn’t impress.

Telecommunications 120

Telecommunications Training Reputation Software 120

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Start with your employees.

Communications 250

Communications How To Telecommunications Employee 250

Reputation Us

OCTOBER 27, 2021

The world’s in trouble, there’s no communication!”. This may be linked to a company’s actions, performance or communications. This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. –Joan Jett.

Reputation 88

Reputation Financial Telecommunications Employee 88

Reputation Us

OCTOBER 27, 2021

The world’s in trouble, there’s no communication!”. This may be linked to a company’s actions, performance or communications. This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. –Joan Jett.

Reputation 78

Reputation Financial Telecommunications Employee 78

Beyond PR

JUNE 19, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Start with your employees.

Communications 69

Communications How To Telecommunications Employee 69