Solo PR Pro

NOVEMBER 1, 2016

Over time my contracts have gotten tighter, although I still gravitate to a plain-language document rather than a legally-drawn set of numbered clauses. At a minimum, I believe that every contract should include a scope of work, a production schedule (i.e., Production Schedule. the deadlines), and a payment schedule.

Product Launch 40

Product Launch Interviews Print Writing 40

PR Breakfast Club

JANUARY 11, 2015

Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Here are some basic principles of lean software development and how it applies to content production. Dev teams are top-notch at trimming down the steps to a product launch. Eliminate waste.

Web 28

Web Print Writing Content Marketing 28

Doctor Spin

DECEMBER 21, 2023

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. The media kit is a basic PR tool. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52