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The Independent Contract

Solo PR Pro

Over time my contracts have gotten tighter, although I still gravitate to a plain-language document rather than a legally-drawn set of numbered clauses. At a minimum, I believe that every contract should include a scope of work, a production schedule (i.e., Production Schedule. the deadlines), and a payment schedule.

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Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Here are some basic principles of lean software development and how it applies to content production. Dev teams are top-notch at trimming down the steps to a product launch. Eliminate waste.

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The Media Kit: What To Include

Doctor Spin

A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. Corporational Determinism—The New Paradigm for Product Launching. Avoid putting your whole media kit into a single PDF document.

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The Top 25 UK Interior Blogs

Norton's Notes

The blog prides itself on three aspects ‘design and décor’, ‘food and travel’ and ‘fashion & style’ as Kate shares style inspiration for the home, new product launches and information and insight into Kate’s life. Amanda uses her blog to document her various passions including interiors and design. Abigail Ahern. Brit Décor.