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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? What are some of the key components of a successful communication strategy?

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Want More Fans? See 3 Brands’ Secrets

Cision

Once McDonald’s pinpointed the public’s assumption that it had a secret contract with Coca-Cola, its communication team corrected the information and spread the real facts in a story that was distributed via social media. Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings.

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Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press.

Media 136
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52