Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) What is storytelling? 1) What is storytelling? To understand storytelling, you have to understand what makes a good story.

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Storytelling Examples B2B Chemicals 117

Ishmael's Corner

DECEMBER 2, 2014

Our knowledge in organic search and how we’re creating holistic campaigns to establish online presence comes together in the SlideShare deck, “The Blurring Line Between Digital Marketing and PR.”. Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives?

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Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

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Waxing UnLyrical

JUNE 28, 2018

They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. Stories stick. How to Structure Your Story.

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