Mindful Marketing

APRIL 1, 2024

First, Aquafina is a creative name that evokes relevant positive perceptions for the brand. Though well-intentioned, ‘video evidence’ will likely later confirm that Gatorade Water was “ Simple-Minded Marketing.” There were some good reasons that PepsiCo called its bottled water Aquafina and not Pepsi Water.

Brand 85

Brand Branding Sports Chemicals 85

Sword and the Script

JANUARY 25, 2020

It takes rationality but little creativity to design an argument using conventional rhetoric.”. In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. Persuading with a story is hard [work].

Storytelling 119

Storytelling Examples B2B Chemicals 119

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. If corporations want motivated, focused and flexible staff, they need: to have clear messages. adding in a touch of creativity; and.

Employee 103

Employee Communications Internal International 103