Remove Case Study Remove Content Marketing Remove Media Relations Remove Product Launch
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What is Technology PR?

5W PR

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

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Blogging Tips for PR Pros

Deirdre Breakenridge

Turn Your Case Studies Into Content. I’ve “covered” book releases, product launches, and restaurant openings. You can even link back to your media hits, extending some extra shelf life to those hard won placements, and showing the media your appreciation. Use Guest Bloggers.

Blogging 282
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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.