How B2B Companies Can Bring Method to the Social Media Madness
Ishmael's Corner
FEBRUARY 16, 2015
I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social media. Social media can help this cause.
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