Branding Data-Driven PR Engineering Storytelling 
Deirdre Breakenridge
NOVEMBER 16, 2016
This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. You can’t argue with the data. What is it?
Shift Communications
DECEMBER 4, 2017
PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. SEO and PR Merge In Some Firms. This trend will only accelerate as search engines become ever more intelligent.
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