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A Quick Guide to Social Chat Channels for Businesses

Cision

Google Hangouts / Skype. Google Hangouts and Skype are more or less extensions of traditional customer service. Both do have embed codes so that customers can initiate calls from a third-party site: Google+ “Hangout” button and the Skype “Contact Me” button.

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Zoom Interview Tips

ReimaginePR

Whether it’s for a job or a media hit, these Zoom interview tips will help you That new job or life-changing feature on your brand could be just a few Zoom interviews away. These Zoom Interview Tips will make you smile with confidence too!

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3 Ways to Turn Weak Market Share into an Asset

Cision

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Cool brands treat people well, we didn’t. Is an underdog narrative important to your audience’s psychographics?

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The Magic That is Apple

Waxing UnLyrical

Sam Title even got on a Skype IM chat with me to help me customize my MacBook Pro, since I was, at the time, completely clueless about all things Apple (not that I’m much better now, but certainly a little better). When customer service is less than great. My friends have had their own issues with it.