wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Join Barbara Rozgonyi on September 27th at 1 PM ET to discover a 3D WIRED PR strategy you can use to attract attention, build your brand and click with your ideal clients. You’re not alone. at Social Media Week Berlin.

Insurance 40

Insurance Insurance Marketing Conference 40

Communications Conversations

JANUARY 15, 2019

And, more than half (54%) believe it’s easier to get brands to address social problems than to get government to take action. When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. Company web site. This shouldn’t surprise anyone.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Goal: Raising awareness for the brand.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers. .”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

MAY 18, 2015

Why: “Thought leadership is what positions your brand as an expert in your industry. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 4. Why You’re Not Going to Be a Thought Leader in 6 Seconds. Based in the Washington, D.C.,

Leadership 40

Leadership Insurance Insurance Community 40

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156