AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays
wiredPRworks
AUGUST 2, 2016
Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. 55% Able to preserve brand consistency as marketing goes digital. What are Marketers MOST and LEAST Confident About?
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